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"Touch Generations" Brand Officially Unveiled
Nintendo tries to further its reach to casual gamers.
By Jared Black 05/30/2006 12:23:49 PST

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Touch Generations

Nintendo confirmed today that it will be bringing the "Touch Generations" brand to the United States beginning in June.  The brand is designed for titles that appeal to casual (or even non) gamers, and can be easily picked up and played with little prior gaming experience.

"We remain committed to turning video games into an inclusive mass medium that everyone can enjoy," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "Touch Generations will help novices and newcomers identify the fun and uniquely engaging experiences that are available only on Nintendo DS."

The Touch Generations lineup will be backed by a multi-million dollar advertising campaign, and includes the following titles (with descriptions from Nintendo):

  • Big Brain Academy (launches June 5): The second title in the brain-training series tests players in five areas: thinking, memorization, computation, analysis and identification.
  • Magnetica (launches June 5): A simple puzzle game challenges players to connect and eliminate like-colored marbles before they reach the goal.
  • Sudoku Gridmaster (launches June 26): This version of the wildly popular puzzle grid features more than 400 sudoku puzzles, all of which were hand-picked by the original creators of sudoku. 

Touch Generations also includes the following titles already released:

  • Brain Age: Train Your Brain in Minutes a Day (launched April 17): More than 5 million people around the world test their brains daily in areas like math, counting, reading and memorization. Many purchasers include older people who had never previously played a video game.
  • Nintendogs (launched Aug. 22, 2005): The hugely popular puppy simulation and communication program lets users pet their pups using the touch screen and teach them commands using the microphone.
  • Tetris DS (launched March 20): Nintendo's greatest characters team up with one of the most popular puzzle games of all time.
  • True Swing Golf (launched Jan. 23): In this realistic golf game, players simply slide the stylus across the touch screen to strike the ball and send it flying.

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